111,604
1,945
220
Reebok held ‘ZPUMP RUN Challenge’ event to celebrate the new running shoes ‘ZPUMP FUSION’. Firstly, participants registered as a uLike member using their smartphones from membership registration zone, and received a NFC tag. Then they wore the ZPUMP FUSION and a NFC tag bracelet. When they tagged the NFC tag bracelet to the Start reader, measurement time recording began. After passing through the obstacle in the stadium, they tagged to the finish reader the game finished. In order to commemorate the race, each participant was took a picture during the game. And the picture of participant was posted automatically on their SNS.
watch the event video
https://youtu.be/MC58Eo4k-94
ZPUMP RUN Challenge
Real time SNS posting, Photographing,
Member resigstration, Stand reader
Event
Place
Period 15 Mar, 2015
Application Cases
Registration
The number of
posting
The number of
advertising exposure