The mygirls pop-up gym events were held for female customers at adidas stores in Seoul and Busan. Adidas employed uLike service to drive their consumer interest. The customers went through orientations at adidas stores where uLike member registration, roulette, and photographing were taken place. They carried out the missions that had been assigned to them at the gyms where they took photos and posted it with the results of the missions, then their exciting news could share and spread news with their friends.