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The uLike was built in Daum booth at G-Star 2013 Game show to offer differentiated event for their visitors and also promote the new game. Daum released the new games of 'The dark dessert', 'Planet Side 2', and 'winning putt', so they needed to introduce uLike service as an diffective SNS marketing tool. The participants posted messages and photos about the new games to their SNS by touching the RFID tags with their smartphone.