Adidas led the football event with uLike to celebrate that Korea national team made it into the 2014 Brazil World Cup finals. A supersized screen and seats were prepared in Arena to see soccer game together and, seats were available on a first come, first served basis. Per 1 game, maximum 500 participants were able to enter in and they got a limited edition T-money card that designed with a picture of Heung-Min Son and Lionel Messi. Participants used this card with various event zone, quiz show and performances.