Style Icon Awards(SIA), which is one of the most popular Asia cultural festival and has been developed as the global style festival, was held by CJ and On-style TV in Dongdaemun digital plaza(DDP). Before the awards, SIA organizer installed 5 sponsors' booths such as On-style, Tonymoly, Babyliss, 10 Soul, O’shopping at DDP square and, ran the uLike event with stand readers. The participants who tagged the all stand readers were received the gift. It is very successful event which all the participants satisfied with.